Before and After

Posted by Callum Vallance-Poole, on March 30, 2020.

Do you like ‘before & after’ photos? You may have seen some that people have shared with you, or you may even have some of your own? 

They can be of anything. Before & after…

  • Losing weight 
  • Decorating or renovating a home 
  • Changing your haircut 
  • A garden makeover

Whatever the before & after photos may be of, they all show the same thing. Change. Usually positive change. From how it was to how it is now. Usually representing great progress. 

They normally highlight a change in something, that someone is proud to show, that perhaps took some effort & hard work to achieve. 

We’ve got an opportunity right now for our own ‘before & after’ story or photos. 

Before the lockdown… & After the lockdown…

We obviously don’t know how long the period in between the before & after will be, but based on what we’re seeing in other countries and what we’re being told about this virus, we’re probably correct to assume it could be a significant number of weeks. Which gives us a unique opportunity. It gives us a decision to make. 

What would you like to use this time for? What would you like to be able to say…

“Here’s ? before the lockdown & here’s ? after the lockdown.”

Perhaps it’s not something that can be shown in photos, maybe it’s more intellectual? Maybe you want to have read 5 personal development books whilst on lockdown? Maybe you want to complete an online course whilst on lockdown? Maybe you want to learn how to play an instrument or learn a new language, or learn how to cook something special, or learn a new skill?

Whatever it is, if you haven’t decided on something, this weekend could be a great time to make a decision. 

If you could use the next 4, 6 or 8 weeks to focus on achieving something important to you, what would it be? Think about yourself now (before) and then think about yourself having achieved whatever it may be (after). What would excite you? What would you be proud of achieving? How keenly would you share your before & after pictures or story? 

Those people who proactively decide how to use this next few weeks of lockdown and isolation, will be better for it when we reach ‘freedom day’ at the end of this. They will have a positive story to tell. They will look back fondly on this time and be grateful for it. They will have made the most of an extremely challenging time. 

Could that be you?

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Marketing Coordinator - Based at our UK HQ in Banbury, Oxfordshire, Callum is responsible for promoting Water Management Systems, Attenuation Tanks, Treatment Plants, Rainwater Harvesting Systems and more!